Posted by Davd Oliver on 2/28/2017 to Market Sectors
Illinois Cattle Futures
Sustainable Beef Industry
IncSmart Illinois (Small Business and Startups) - McDonald's is focusing on sustainable beef. There is no real definition for sustainable beef, although it is a work in progress and is making noise in the commodities market. But when the largest restaurant in the world starts purchasing sustainable beef, investors listen. As McDonalds adds to it's menu, it also ads to a public relations coup on animal welfare and green technology.