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For sole proprietorships and general partnerships

IncSmart New York (Small Business and Startups) - Don't make costly mistakes when starting your new business.  If you plan on conducting  a business through a sole proprietorship or general partnership under any name other than your own, you are required by law to file a Business Certificate.  This certificate is also called a Certificate of Assumed Name.  You must file in the office of the County Clerk in the county your business is located.  The name of the form is Business Certificate Form, also known as a Certificate of Assumed Name in New York City.