California E-Commerce
IncSmart California  (Small Business and Startups) - California E-Commerce is growing rapidly.  According to the U.S. Department of Commerce’s latest figures, e-commerce sales in the third quarter of 2017 accounted for 9.1 percent of total American retail sales.  This number is expected to rise year after year.  It is estimated to account for 17 percent of all American retail sales by 2022.  

Increasingly, more American consumers are choosing to visit retail websites on the internet on desktops, smart phones and pads, where they are able to make payments quickly and easily with the touch of a button. Given these exciting trends, any growing retail brand will need to develop the best possible e-commerce experience a priority. Payment technology is continuing to evolve at a substantial pace as well.  Payment options are giving retailers the ability to accept a wide range of payments and simplifying the payment experience for shoppers.  The highest priority for web retail is that 68% of e-commerce shopping carts are abandoned.
Written by IncSmart Staff

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