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Business Plans

How to Write a Business Plan

A business plan generally projects 3-5 years ahead and outlines the route a company intends to take to grow revenues.  Creating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a guide for building a successful enterprise focused on achieving your personal and financial goals. It can also help persuade others, including banks, to invest in what you are creating. Think of it as the road map to your business's future.

A finance provider will review any business plan submitted; it is essential that your plan relates to your business and you do not rely on a generic document.

Executive Summary
  • Company Description
  • Products and Services
  • Marketing Plan
  • Operational Plan
  • Management & Organization
  • Startup Expenses & Capitalization
  • Financial Plan
  • Appendices


    Analyze the potential markets for your business

    Who are your customers ?
    Is there a viable market for the product or service you want to sell?
  • How old are your potential customers?
  • What do they do for a living?
  • Is your product or service attractive to a particular ethnic or economic population?
  • Will only wealthy people be able to afford it?
  • Does your ideal customer live in a certain type of neighborhood or area?

  • Establish the size of your potential market
    Identify your company’s initial needs.
    Prepare product samples
    Research possible locations for your business
    Determine your start-up cost
    Put yourself in the shoes of potential investors
    Identify potential investors


    Identify potential investors
    Choose a winning strategy
    Design your company
    issues of running a business


    Organize all the relevant information about your business

    Title Page and Table of Contents
  • Executive Summary, in which you summarize your vision for the company.  This plan includes this summary, and chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan.
  • General Company Description, in which you provide an overview of your company and the service it provides to its market,  What is a summary of your company.  Ownership history.,  Include a balance sheet. 
  • Products and Services, in which you describe, in detail, your unique product or service.  Competitive comparison.  Current products and future products.  Include brochure.
  • Operational Plan, in which you describe how the business will be operated on a day-to-day basis.  Strategy and implementation. 
  • Management and Organization, in which you describe the structure of your organization and the philosophy that governs it
  • Financial Plan, sales forecast and sales strategy.

  • Write the executive summary last
    Gather all the information together and prepare multiple drafts
    Sell yourself and your business
    Present and explain your financial data

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