DBA (Doing Business As) - A DBA, also called an assumed name, trade name, or
fictitious name, is a business filing that allows business owners to operate a
company under a name other than its real name. The owner must file a " DBA form"
to register the name with the appropriate state and/or local agency, such as a
county clerk.
Many business owners prefer to use a DBA rather than a personal name or
company name for a variety of reasons. Some of these reasons could include the
development of a business identity, the creation of a marketing campaign or the
requirements imposed by banking organizations. Once the state and/or county has
approved the DBA filing, the business can begin using this name as its official
business name by publishing stationery and/or business cards, developing
advertisements and/or directories, making transactions on behalf of the company,
etc.
fictitious name, is a business filing that allows business owners to operate a
company under a name other than its real name. The owner must file a " DBA form"
to register the name with the appropriate state and/or local agency, such as a
county clerk.
Many business owners prefer to use a DBA rather than a personal name or
company name for a variety of reasons. Some of these reasons could include the
development of a business identity, the creation of a marketing campaign or the
requirements imposed by banking organizations. Once the state and/or county has
approved the DBA filing, the business can begin using this name as its official
business name by publishing stationery and/or business cards, developing
advertisements and/or directories, making transactions on behalf of the company,
etc.
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